Advances to the first-class brand from the mountain village love

　　Country net person is new time the farmer most lovable person, the state power network brand is we developed most force safeguard. On November 7, facing snow gleams white business mountain, Shanxi Shangluo Shangzhaoyuan Village national labor model and village party branch secretary Zhao Tianheng to developing confidently, our small mountain villages in the development the heartfelt feeling sincerity of the state power network, the state power network brand are our most love now. In Shanxi, right which erupts from this small mountain village state power network the brand love, rapidly to the entire province radiation.

　　According to the understanding, in Shanxi Corporation Israel state power network good faith, responsibility, innovation and offer in the core value sincere offer, this village economy rapid development, thinks of gratefully state power network the sincere service, this village proposed spontaneously, must found China to love the electricity first village, and from deciding loved electricity joint pledge and other measures, regarding this, Zhao Tianheng said: We must cherish electric power facility on own initiative, the safe electricity, the electricity creation happy life, this is we initiates to found China to love the origin of electricity first village.

　　In recent years, Shanxi Corporation carried out State Grid Corporation to construct each request about the brand solidly, seriously implemented the brand to eagerly anticipate the strategy, effectively promoted state power network the brand image persistent promotion. State power network brand identity obtains the widespread cognition. According to statistics, since 2006, this company altogether has invested 30 million Yuan, in the work, business, production, advertisement and other system comprehensive promotion brand identity applications, and gradually by sending the power supply unit extends to the comprehensive unit, state power network brand identity application achieves State Grid Corporation to unify, the standard request basically. In the conformity brand vivid aspect, Shanxi Corporation prominently stressed that revolution rotation, inside and outside the conformity company the resources, the unification plan, the unification implementation, the inside and outside linkage and high and low linkage, do not take state power network brand as to eagerly anticipate, carefully planned the organization deicing emergency, the earthquake relief work and Olympic Games to guarantee the electricity and Shanxi to like the electricity date, the mayor interview and invited media going to an interview report, to organize the writer to collect folk songs and so on significant propaganda activity, the strengthened initiative output, the viewpoint output and value output, has created the positive development atmosphere, disseminated the core values thoroughly, the brand image obtained the obvious promotion, the development environment has the distinct improvement.

　　Is aiming at the rural electric power development aspect, Shanxi Corporation takes three newly agricultural electricity developmental strategy as to eagerly anticipate, fulfills the community responsibility on own initiative, showing state power network brand. Specially after in 2006 households circular telegram, fully started new rural electrification construction work. Invests 429 million Yuan successively, in 2007 completes new rural electrification county 3 and township (town) 14 and village 138, in 2008 will complete new rural electrification county 7 and township (town) 67, village 503, in 2009 will reconstruct new rural electrification county 10 and township (town) 78, village 758, at present the engineering constructions of 2009 otherwise year have completed, province Development and Planning Commission will soon organize to approve.

　　After State Grid Corporation in the fourth quarter workshop convenes, Shanxi Corporation in view of brand construction, therefore on November 17 held the brand construction on-the-spot meeting and brand identity standardization construction start meeting in the respective Shangluo power supply bureau, further comprehensively improves the brand construction work of entire company system, state power network brand, cognition and reputation advances to a higher level diligently.

    Made progress for the guarantee brand construction work, Shanxi Corporation promotes “about Further Strengthened Brand Construction Implementation Opinion” and “Shanxi Electricity company Brand identity Standardization Construction work Implementation plan”, stressed that must through streamlining the brand construction establishment, the deepened resources conformity, forms the brand construction collectivization operation superiority, earnestly achieved sets up a brand, to disseminate a sound, to create an image, to carry forward one spirit; Must actively advance the brand identity standardization construction work, guaranteed that from one to two years realizes various company system units brand to apply attains a designated standard completely, creates the State Grid Corporation brand standard advanced unit; Must implement intelligent construction of power grids, 25 development achievement, 35 development project, three constructions and other subjects to propagandize earnestly, unearths the company to work thoroughly the value; Must improve the news emergency management system, the promotion crisis management level, has the guidance public opinion leading power diligently; Must grasp state power network accurately brand attribute, takes the advanced typical example as the carrier, with the outstanding cultural dissemination brand, with the social value promotion brand, the unceasing innovation brand propagation mode, unremittingly explores the effective brand construction rule.

　　According to the deployment, Shanxi Corporation will revolve state power network brand identity standardization management objective, vigorously improves the brand identity standardization construction management work, establishment state power network brand construction target evaluation system, strengthens the supervision to inspect and to appraise the management, the perfect brand identity standard management persistent effect working mechanism, simultaneously completes “State power network Brand identity Promotion Application Handbook” and “State power network World Abundant Brand Promotion Application Handbook” promotion work, strives with 1 to about 2 years time, realizes various units brand identity to promote attains a designated standard completely, achieves state power network diligently brand identity essential project utilization ratio 100%, state power network brand identity use standard leads100%, completely realize company system state power network brand identity standardization construction goal, creates the State Grid Corporation brand identity construction advanced unit.

   Offer clean energy, construction harmonious society, state power network brand has set up the good image in Shanxi, a group of clever saying can reflect that very much the brand construction everywhere shows in respective Shangluo power supply bureau’s promoted situation, appears at times, often hits the eye socket, has no alternative but to look, looked at Legend, does not forget the country net, the country net with me, heart to heart serves as contrast, communal development, achievement sharing. Shangluo Mayor Yang Guanjun appraises: ` State power network’ brand deeply the Shangluo 2.43 million faith and the support persons, Shangluo power supply bureau everybody is a brand, each one is the window, becomes a flag which whole city two cultures construct.(Wu Changhong) (this article originates: People.com)