South of Yangzi River spring: The high growth healthily is not divided the audiences no longer to become the empire

　　(Chart for the minute numerous media board of directors president south of Yangzi River spring, TechWeb matches chart)

　　On August 9 the news, was divided the numerous media chairman and CEO south of Yangzi River spring recently in accepting Taiwan media \”Prosperous\” interviewed disclosed that this year the minute numerous media advertisement rises in prices 10%. He also said that divides the audiences to develop the high clarification movement, the TOP 15 city main buildings will change into the high clear player before the end of October, the comprehensive promotion broadcasts the quality and visual effect. But trades down from the TOP 15 cities more than 30,000 liquid crystals, will invest all into three and four cities, to promote coverage fraction, will sell the field to expand to 162 city\’s 4000 mesh points.

　　The following is the Taiwan media interviews the full text:

　　Minute numerous media chairman south of Yangzi River spring will attend \”Prosperous\” on August 11 “strait creates rich forum”. This is he will return to minute numerous media CEO after 2009, coming to Taiwan public discourse, simultaneously this he were also for the first time many identity of the Taiwan son-in-law. Returns to Taiwan the eve, south of Yangzi River spring accepts this syndicate reporter interview, analyzes the mainland service industry the new opportunity to lie in the vegetative form service industry.

　　Recently may be called most popular economical topic ECFA (cross-strait economic cooperation construction agreement), enterprise successful south of Yangzi River spring has the approval manner, he thinks that through both banks industry chain survival of the fittest, can strengthen the strait economy in international market\’s competitive power, on the other hand, strait economy in capital and resources, market and talented person domain each other participates alternately, will bring more powers and opportunity to the enterprise.

　　South of Yangzi River spring added that he has a suggestion regarding Taiwanese businessman, only do not treat as the mainland the global biggest factory, must treat as the global biggest market, besides taking seriously to research and develop the manufacture management, the promotion product competitiveness, should take the brand marketing dissemination and communication, the promotion brand recognition and reputation. Not only need depend upon the scale advantage and price advantage wins, should ponder that the variation superiority and establishes the powerful emotion relations with the consumer.

　　As for the outside generally thinks that the mainland economy present is facing reforming, service industry opportunity increases, south of Yangzi River spring said that China the opportunity is changing the vegetative form service industry from the production configuration service industry now. Continually promote along with the policy impetus and the per capita income expansion of domestic demand, regarding individual consumer quality of life promotion\’s service industry, will present the vigorous opportunity.

　　Simultaneously the development of vegetative form service industry will present the personalized, variation and internationalization characteristic, how to satisfy the different consumer demand, the promotion grade of service and connects rails with the whole world, will be the mainland service industry development potential space, but he most will favor industry including healthy industry, educational industry and cultural entertainment industry.

　　Flees in recent years rapidly regarding the Chinese economy, south of Yangzi River spring\’s view was in 1997 Asian-Pacific financial storm, the mainland received affects are few, however 2008 to 2009 this time was the mainland enterprise comparison experienced the situation personally a baptism, to these enterprises is very good alignment procedure, provides seven and for eight years did not have introspection opportunity. South of Yangzi River spring optimistically said that he discovered the budget of Chinese many state-owned enterprises returned to be formerly horizontal, think the mainland economy was replying.

　　South of Yangzi River spring once described: “2009 is divided numerous media sinks to dive, conservative one year”, speaking of him, never is not. In January, 2009, stepped down to the second line south of Yangzi River spring takes control of CEO, in July gets married, afterward is the father, henceforth, south of Yangzi River spring to enterprise and life also because of family life enriched to have the brand-new view.

　　Gives the family member the weekend share, usually the dedicated work, among balance both, changed south of Yangzi River spring newly to realize from experience to the life. After resurfacing, he leads digital media kingdom, pursue no longer is “empire rapid expansion”, he said: “What wants is the focusing and deep plowing”, lets a minute numerous media from one and two sustainable city toward three and four cities take root the development. “A lot no longer that worried, can regard calmly”, in tone he was many from the striving for success undertaking the calm and self-confidence which transformed toward the ripening entrepreneur. The following is interview content:

　　Chinese market three key words

　　Question: Please chat the mainland market to rise, regarding media industry and advertizing industry, what opportunity has and challenge?

　　Answer: Rising of Chinese market mainly has three key words: Urbanization, brand and promotion.

　　Original medium and small county population continually increases to turn into the metropolis, brings the consumption habit the change and vast business opportunity. Third, four city\’s consumer\’s consumer attitude has the transformation, changes the brand guidance from the price guidance. First, the consumers in two city receive continually promote, the middle class and rich person social stratum date was different, realizes the expense to promote, pursued higher-quality, the added value commodity in each domain.